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Research papers

Making hay where the sun shines

This paper presents a novel way to gather consumer thoughts and reactions by employing the four core factors that drive the emergence of digital culture- the internet, the smartphone, the global communication platforms and the natural urge of...

Catalogue: Congress 2018
Authors: BV Pradeep, Jayadev VK, Dushyant Gupta
September 23, 2018
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Citation

Pradeep, VK and Gupta (2018a, September 23). Making hay where the sun shines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-hay-where-the-sun-shines-9379


Research papers

Boardrooms in bathrooms

The premise of this presentation is that understanding the leaders of the client community and obtaining their endorsement and accolades is necessary for market research to come out of the shadow where it currently exists.The presentation examines...

Catalogue: Congress 2005: Making A Difference
Authors: Sangeeta Gupta, Anjali Puri, BV Pradeep
Company: Nielsen
September 21, 2005
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Citation

Gupta, Puri and Pradeep (2005a, September 21). Boardrooms in bathrooms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/boardrooms-in-bathrooms